Many of you know that my actor pitch is "I'm your Sassy Brassy NY Broad". This adjective phrase describes my essence when I walk into an audition room, helps me to align my marketing materials and pitch succinctly in my cover letters and on casting websites. Also, it allows me to use a phrase that casting directors and agents/managers can reference and align with quickly      (both read and/or write character descriptions daily and thats just how my branding pitch,"Your Sassy Brassy NY Broad, describes me in alignment with characters I play).  If you want more information on why a Branding Statement is important as well as create your own in a 4 step process   grab this worksheet. Download now for just $10.00.
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